About Futurpruf
Futurpruf Marketing is a full-service marketing “non-agency” offering strategic, sustainable marketing to startups and scaleups, as well as HR teams.
Why a “non-agency”? Unlike a typical marketing agency, our aim is to truly partner with our clients, such that we become seamless with your internal team and are aligned to common goals: setting you up for marketing success and ultimately reducing your need for external marketing support. We also guide you to make future-proofed decisions, such that you’re achieving lasting innovation without falling prey to short-term trends.
If we’re not like anyone else, who are we?
A Canadian-based women-owned business
As a women-owned, values-based organization, we leverage decades of experience in corporate and not-for-profit marketing and business development to help businesses achieve their growth goals through exceptional quality sustainable marketing.
Full-stack marketing and user experience experts
We take pride in delivering end-to-end marketing consulting and projects, because it allows us to see how our work will impact the business as a whole – not just in a vacuum. For example, when doing a website redesign, we prefer to also support branding and marketing so that we can ensure that all areas of the marketing stack are working in harmony.
Strategy and Systems Obsessed
We believe the best way to help you achieve your goals is to invest time upfront in building an effective strategy. This way, you’ll be empowered with a birds-eye view of where your spend will have the most impact.
When you participate in strategy building, you become an expert in your marketing and communications plan, reducing the risk of you losing line-of-sight into how and why subsequent marketing activities are completed. Then, when you’re ready to begin executing on the plan, most of the positioning, messaging and even design direction will already be determined, such that there is efficiency in developing those assets — lowering cost and reducing timeline for execution.
Functionally multi-lingual
We support clients with marketing and design projects in English, French, Chinese, Arabic, ASL (American Sign Language), and other languages.
Smart project managers
With a team that includes a certified scrum master (CSM) and an agile approach to our marketing projects, we deliver results efficiently, with minimal disruptions to our client’s day-to-day.
What We Stand For
Our Values
HOLISTIC STRATEGY
Working with us? Get ready for a partner who never 'stays in their lane'. We view our work as an integral part of your organization's growth and success strategy. We're all about connecting the dots to discern the best ways to achieve your goals, whether through marketing or another way.
HUMAN CENTRIC
Our commitment to working with integrity shows up in how we treat people and projects. Our work is not about quick fixes or 'hacking' growth. We guide you to make informed decisions that lead to sustainable returns in both the short and long-term. We lead with an understanding of the human condition and expect the same from our clients.
SYSTEMS THINKING
Focusing on a specific deliverable can create a temporary achievement focus, whereas building a system creates a long-term asset to the business. We deliver projects with enduring strategies and processes to ensure sustainability and scalability. Our approach meets immediate objectives but also builds a foundation for future growth and continuous improvement.
HOLISTIC STRATEGY
Working with us? Get ready for a partner who never 'stays in their lane'. We view our work as an integral part of your organization's growth and success strategy. We're all about connecting the dots to discern the best ways to achieve your goals, whether through marketing or another way.
HUMAN CENTRIC
Our commitment to working with integrity shows up in how we treat people and projects. Our work is not about quick fixes or 'hacking' growth. We guide you to make informed decisions that lead to sustainable returns in both the short and long-term. We lead with an understanding of the human condition and expect the same from our clients.
SYSTEMS THINKING
Focusing on a specific deliverable can create a temporary achievement focus, whereas a system is a real asset to the business that provides long-term value. With this in mind, we deliver projects with enduring strategies and processes that ensure sustainability and scalability. Our approach not only meets immediate objectives but also builds a foundation for future growth and continuous improvement.
Diversity and Inclusion
As a women-owned business and a diverse team, we are inherently sensitive to issues of inequality, as we have lived experience of misogyny and sexism. Our company’s founder, Melanie Crutchley, is a first generation immigrant, coming to Canada from South Africa when the country was still in the grip of Apartheid. It’s from this lens that we do business: embracing diversity, lifting others up, and conducting business ethically.
Our background and approach as marketing professionals includes a steadfast commitment to diversity; embracing diversity of thought, acknowledging the diversity of the audiences of our marketing content, and incorporating diversity into our designs. Many marketers don’t always remember to include less salient elements of human diversity, such as meeting accessibility standards and inclusion of body size diversity in imagery selection.
We have also been fortunate to work closely with many legal and HR professionals who are on the frontlines of advancing DEI in the workplace. Through those partnerships, we’ve come to recognize situations of power imbalance and discrimination and how they may affect the way individuals and organizations communicate with their employees, members or other stakeholders.
Our Unique Approach
We dig deep to be strategic
Getting to know your business well ensures that the services and deliverables we provide are valuable and strategic. Expect us to ask important questions about your business, members, services, and more.
You’ll get more than requested
You have a specific need in mind, but there may be other needs inherent to it. We aim to meet all your needs (those you’re aware of and those you’re not) and find ways to surpass your expectations in every project.
We’re template-obsessed
If it’s possible and practical to work from a master template, we do. This means we either ask for your templates or we create one for you. We also provide original editable files with the final delivered assets whenever we can. This is how we future-proof your assets and our services for you.
Your single point for marketing
We’re happy to work with your in‑house specialists or other external providers, and we’re also equally happy to handle all the technical elements ourselves: copy/content, design, and execution. We have broad marketing and business development expertise.
Our Core Team
Melanie Crutchley, M.Sc., MBA
Founder & Lead Consultant
Following a Masters in Neuroscience, Melanie spent a few years in healthcare and academia, teaching at Fanshawe College by day and conducting sleep studies at a sleep clinic by night. Then, a long-distance move prompted a career change into marketing, and she’s never looked back.
Now with 13 years of marketing experience and an MBA, Melanie specializes in guiding organizations to establish effective marketing and communications strategies executed with smart, sustainable tactics. Melanie is a first-principles thinker, and is a bit obsessed with creating efficiency and reducing confusion through standardized processes and templates. Melanie’s breadth of marketing, communications and business development expertise makes her a “generalized specialist” able to guide and support on every aspect of a marketing project.
Areas of Expertise: Branding, content, design, user experience, employee benefits communications, project management
Jillian Caulcutt, RGD, CSM
Lead Graphic & Web Designer
Jillian is a digital professional with specialized skills in design, development, and scrum. With over 15 years of experience, she brings a wealth of cross-functional knowledge and expertise spanning across Agile Delivery, Customer-Centric Design, Digital Experience and Client Communication Management (CCM). As a talented graphic, web, and UX/UI designer, Jillian is both keenly aware of how the end user engages with her designs, as well as how that design is technically perfected. As an added bonus, Jillian has a certificate in French language and can design in French. All this to say: Jillian delivers a fine balance of strong technical knowledge and solid business understanding.
Areas of Expertise: Branding, graphic design, web design, UX/UI design, web development, project management
Amy Vowels
Digital Marketing Specialist
After a career in pharmacy management, Amy got into social media management early in the pandemic. Since then, Amy has overseen social media management, email marketing, and website work for several top brands. She has successfully leveraged her customer-centric and administration background to provide broad marketing support to many of Futurpruf’s clients, as well as keeping the Futurpruf team organized. As an added bonus, Amy is fluent in ASL (American Sign Language) as it is her first language. Amy is a marketing chameleon, lending enthusiastic and talented hands to wherever she’s needed most.
Areas of Expertise: Social media and community management, email marketing, branding, SEO, web development, marketing operations
Our Expertise & Experience
Thank you for getting to know us!
We look forward to the opportunity to collaborate with you and your business to address any and all marketing needs you may have.
Please feel free to reach out if you have any questions.