Strategic and sustainable marketing services that suit your business
Welcome to the marketing revolution, where the marketing menu is larger than a Mandarin buffet. Don’t feel pressured to do it all, but doing nothing is even worse. Rather, we’d love to help you take a holistic and thoughtful view of how marketing fits across the business – and how best to harness its growth power.
Our Services
New Companies
It’s almost unfair that you need to make foundational marketing decisions without knowing where you’ll end up in the market. But, done right, the first brand and marketing activities can last well into IPO.
Branding
Need to establish or round out a new brand, or overhaul an existing one? Our proven brand framework makes it easy(ier!) to make the millions of decisions that make up your company’s brand heart, personality, voice, and visuals. Let’s ensure that your company is memorable by capturing who you are and presenting that in a way that resonates with your specific audiences.
Website Design
Most companies set up a website as a digital resumé. Yes, it’s a key part of legitimizing one’s business, but your website can also be a source of new business for you – at a relatively low cost. Make the most of this channel by optimizing your website for SEO (search engine optimization) to ensure that people can find you, and UX (user experience) so that they love you when they do. We can support with web content and site structure changes to existing websites, or offer an affordable new website build on WordPress CMS.
Marketing Tools
You have a brand and website – what now? Depending on your business, and whether it’s sales-led or marketing-led, you’ll need other marketing assets: pitch decks, sales brochures, business cards, Word templates… we’ll help you get set up with everything you need for a strong foundation for growth.
Growing Businesses
For the trailblazers in business, it’s time to amplify your impact. Our approach merges big-league strategies with a personal touch, ensuring your established brand not only shines but dominates.
Content Marketing
If you’d like to activate a marketing strategy that produces dividends even as it grows to strong long-term returns, look no further than a content marketing engine. We can help you get set up to produce long-form content (e.g., videos, podcasts, blog posts, newsletters, etc.) and then make use of the latest AI tools to quickly turn that into high-value, high-frequency short-form content (e.g., social media, chatbot answers, emails, SMS, etc.).
Graphic & Motion Design
Have a marketing piece already but want it to look amazing? Let us “make it pretty” and watch it instantly become more effective. We can also create animated or live production videos for web and social, as well as edited video podcasts.
Marketing & Sales Strategy
Most of the struggle in marketing is battling feeling overwhelmed. There are a million tactics you can employ for your business. The hard part is figuring out what makes sense for you (your budget, growth goals, market share, industry stage, current resourcing, history, network, etc.) and your audience (channels they’re active on, trust they have for you, awareness of the product/service category, etc.). We offer marketing audits and subsequent strategy sessions, where we build out roadmaps for you to follow – on your own or with our support.
Marketing Growth Packages
Ideal for New Companies
Startup Marketing Package
As a new business, it’s likely hard choosing what to order from marketing menu first. But a strong growth foundation is built with a future-proofed brand, a scalable website, and a handful of marketing assets to get started. Our 8-12 week startup package will get you there pronto.
- Thoughtful brand identity that speaks to your target audiences
- A suite of brand assets including brand guidelines and image library
- A WordPress website that balances the needs of search engines and humans, and is scalable as you grow
- Domain and hosting support
- Select from a menu of complementary marketing assets
Ideal for Startups & Growing Businesses
External Marketing Team
You’ve got many of the marketing basics in place and you’re ready to supercharge growth. You don’t have the budget to hire a full internal team yet, but you need deep and wide expertise. We offer 3 and 6 month team retainers to accelerate your impact.
- Comprehensive discovery kick-off and your own Coda marketing microsite environment
- Weekly goal-setting with your dedicated consulting partner
- Marketing expertise and execution running the full spectrum of marketing and sales enablement
- Pivot as needed within your retainer – we’re your marketing team and will pivot with you
Ideal for Growing & Established Businesses
Channel Optimization
When one of your marketing channels isn’t performing as you need it to, we step in to take a look under the hood. After a full audit, we present our observations and recommendations – whether it’s shutting down the channel, overhauling it, or optimizing it.
- Structured audit templates
- Expect our honest and direct feedback about what is working – and isn’t – backed with evidence
- Recommendations are provided along with benchmarks and examples
- Frameworks to support execution of new strategy
Marketing Growth Packages
Ideal for New Companies
Startup Marketing Package
As a new business, it probably feels like you need everything from the marketing menu. But a strong growth foundation is built with a future-proofed brand identity, a scalable website, and a handful of marketing assets to get started. Our 8-week startup package will get you there pronto.
- Thoughtful brand identity that speaks to your target audiences
- A suite of brand assets including brand guidelines and image library
- A WordPress website that balances the needs of search engines and people, and is scalable as you grow
- Domain and hosting support
- Select from a menu of complementary assets to round out your marketing headstart
Ideal for Startups & Growing Businesses
External Marketing Team
You’ve got many of the marketing basics in place and you’re ready to supercharge growth. You don’t have the budget to hire a full internal team yet, but you need deep and wide expertise. We offer 3 and 6 month team retainers to accelerate your impact.
- Comprehensive discovery kick-off and your own Coda marketing microsite environment
- Weekly check-ins to set mutual goals with your dedicated consulting partner
- Marketing expertise and execution running the full spectrum of marketing and sales enablement
- Pivot as needed within your retainer – we’re your marketing team and will pivot with you
Ideal for Growing & Established Businesses
Channel Optimization
When one of your marketing channels isn’t performing as you need it to, we step in to take a look under the hood. After a full audit, we present our observations and recommendations – whether it’s shutting down the channel, overhauling it, or optimizing it.
- Structured audit templates provide clarity and direction
- Expect our honest and direct feedback about what we found is working – and isn’t – backed with evidence for these insights
- Recommendations are provided along with benchmarks and examples
- If desired, we build out frameworks to support execution of the new strategy
Additional Services
Pitches, Proposals & Presentations
Creating winning proposals is time-consuming and nuanced. Make sure your proposal scores top points in every area and gets you to the next round. Then, whether you plan to pitch in-person, via video, or even over email, the slide deck is one of the most versatile marketing assets and should be a staple in your marketing toolkit. We specialize in building stunning decks for investors, sales pitches, finalist meetings, training, webinars, and more.
Social Media & Community Management
Ah, the cilantro of the marketing world – you either love it or hate it. But stats show that the vast majority of people globally spend hours on social media every day. Building a social media following for either you or your business takes consistent effort, as well as experimentation. But done right, it can be a source of compounding growth for your company.
Marketing Operations
The boring uncles in the marketing family – CRM and marketing automation, team structures, and processes – often have the highest chance of making drama in your business. Don’t let your sales and marketing engine be held back by a weak chassis and failing brakes; we can review and help you fix your team’s data, processes, and tech stack.
HR-Marketing Partnerships
When your internal marketing team is stretched thin, did you know it can impact your HR goals? HR leaders benefit from working alongside marketing experts, for example to support employer brand initiatives, communicating value of benefits programs, and creating web and email assets that help attract and keep the best talent.
Our Service Approach
Define
Whether it’s a new brand or a long-time channel overhaul, it’s worth starting with a deep audit of your current state and goals. We then compare that to industry best practices and our latest learnings to present powerful insights that inform your next moves.
Design
We take a different road, designing your marketing tactics in a way that focuses on the possibilities for your business. However, rather than just thinking big and making it rain, we think smart – balancing your budget realities while still future-proofing your marketing.
Build
You’re here because you’re open to non-traditional tools and processes. You have ideas but are limited in implementing them. The Futurpruf team is scrappy and creative, while also being process-obsessed. We’ll help you build a marketing engine with lasting performance.
Refine
If your past self was guilty of “setting it and forgetting it” with respect to your marketing, well, you know better now. Times change, technology changes, algorithms change. Marketing assets should be optimized over time to reach their full growth potential.
